No single group exerts more influence over your most important audiences than the media. But today, seasoned business reporters and activist journalists are joined in the mix by professional advocates and vigilante voices who also adopt the ‘media’ badge. Brainerd helps navigate these new waters, aiding clients in establishing and developing the mutually productive long-term relationships that are essential to successful communication programs. Brainerd’s media counselors combine expertise in – and within – all levels of editorial organizations to identify appropriate contacts, develop strategic outreach programs, and provide effective tools and collateral to generate tangible results.

Brainerd’s Media Management toolkit includes:

• Strategic Targeting and Relationship Building
• Coverage Analyses and Perceptual Audits
• Strategic Positioning and Messaging
• Media Training
• Issue Campaigns
• Executive Road Shows
• Launches and Announcements
• Momentum Campaigns
• Rapid Response/Story Invasions
• Third-Party Supporter Development
• Op-ed and Byline Placement
• Web Site Analysis and Press Room Development