overview
capabilities
investor relations
media management
corporate & executive positioning
transaction communication
issue & crisis management
consumer & viral marketing
clients
people
contact
 
 

Making brands top of mind, building buzz and driving sales are just a few of the challenges that consumer marketing clients bring to us. Our mission is to reach clients’ target consumers with the right message at the right time, and align brands with consumers’ needs, values and lifestyles.

We develop high-impact brand positioning, build word-of-mouth endorsement, promote positive media coverage and create special events that work together to create relevance, forge relationships, build brand awareness, establish credibility and trust, drive purchase decisions and change perceptions and behavior.

Our Consumer & Viral Marketing toolkit includes:

  • Creative Branding and Positioning Workshops
  • Creative Media Relations
  • Viral Marketing
  • New Media Radar (using blogs, RSS feeds, podcasting and all that other cool new stuff to drive your business)
  • Cause-Related Marketing
  • Detractor Communication
  • Local Advisory Boards and Grassroots Marketing
  • Content Development
  • Special Events